Businesses and individuals have realized the importance of an Instagram presence to promote their brand and reach a wider audience. A simple Instagram account will not suffice to measure the success of your followers’ strategies. Measure the success of your Instagram followers’ strategy by analyzing your likes and followers. It is probably the easiest metric for measuring your success on Instagram, and it is the number of followers you have on your account. Track follower growth and engagement rates periodically. It is done through various analytics tools that provide information about follower demographics, location data, and more. Engagement rate refers to people engaging with your content relative to the total number of people who see it. A high engagement rate indicates that people are interested in what you’re posting and actively engaging with it. To calculate the engagement rate divide total engagements by impressions then multiply by 100%. The higher this percentage is, the better engagement level you have achieved.
Hashtags play a vital role in increasing visibility and driving traffic toward businesses’ profile pages on Instagram. Tracking hashtags’ performance can give insights into whether they are effective or not in attracting buy Instagram followers or increasing user interaction. Reach refers to how many people have seen your content on Instagram. It shows the number of people who have viewed your post regardless of whether they interacted with it or not. Instagram Insights provides data on how many unique accounts have seen their posts over a specific period.
Monitor click-through rate
Click-through rate (CTR) refers to the number of clicks that your links receive divided by total impressions. A high CTR indicates that people are interested in learning more about your brand or business and are likely to convert into customers. Businesses can set up Google Analytics tracking on their website if they have one or use URL shorteners that allow them to monitor clicks on individual links posted on Instagram.
Keeping an eye out for competitors’ activities is crucial in determining where you stand about them and identifying areas that require improvement. Analyzing competitors’ performance relative to yours helps you understand why strategies work better than others and adjust accordingly. You also learn from them by observing what they do right, then apply these lessons learned towards improving your strategy moving forward. A successful Instagram strategy should lead to increased sales for your business. Track how much revenue generating as a result of your Instagram activity. Using the unique discount codes or affiliate links that be tracked back to your Instagram account.